For established homeowners

Your home has done the saving. Now make it work.

We turn home equity into a conservative, evidence-backed property purchase; one you can explain to your partner and your accountant without crossing your fingers. And if an investment purchase made on our advice misses the targets we agree on, we pay you $5,000.

Book a free consultation

Free, no obligation, no hard sell. If we’re not the right fit, we’ll say so.

What your report shows Modelled conservatively
Finishes above the target: that gap is your equity gain
Finishes below the target: we pay you $5,000
As seen on
Media outlets that have featured MOGL's property investment analysis

Sound familiar?

You’ve built the equity. Using it is the hard part.

The mortgage is under control, the incomes are solid, and there’s real equity sitting in the house. You know it should be doing something. You’ve also seen what happened to people who bought the wrong thing, and at this stage of life a bad purchase costs more than money. It costs years you don’t get back.

So the research piles up. Suburb reports in one tab, a spreadsheet that never quite settles the question, a broker saying one thing and a mate at a barbecue saying another. Meanwhile the headlines have moved from “boom” to “collapse” since the May tax changes, which makes doing nothing feel like the safe option.

It usually isn’t. A soft market rewards disciplined buyers: less competition, and more room to negotiate with vendors who are ready to deal. What you need is a decision you can defend, built on evidence rather than a hunch.

Jake Milne, MOGL: most property investors don’t have a data problem, they have a decision problem — a sequence (financing, suburb, street) and reasons not to buy.
Jake on the one thing the research pile can’t give you: a decision you can defend.

Google reviews

Don’t take our word for it.

The free consultation

One call. Here’s what happens on it.

1

We map your position

Income, equity, borrowing power and goals. We work out what a purchase would actually need to do for you, and what buffer keeps it safe if rates stay higher or a tenant leaves.

2

We show you the method

How we shortlist suburbs with data, why we reject 72 properties for every one we recommend, and how we model conservatively so the numbers hold up in a soft market.

3

You leave with a clear next step

A straight view of your options, whether that involves us or not. No obligation and no follow-up pressure. If we’re not the right fit, we’ll tell you.

Why trust us with this

14+ years. Every result published.

Jake Milne has been buying through market cycles since 2008 and won Buyers’ Agent of the Year. We publish every purchase we make, including the ones that underperform, and we’re paid only by our clients. No commissions from anyone selling you something.

$300M+
purchased for 500+ clients
72
properties rejected, on average, for every one we recommend
14+
years buying through real market cycles
Map of Australia showing MOGL client purchases in every state: Perth, Adelaide, Melbourne, Sydney, Brisbane, the Gold Coast and regional Queensland
Every purchase we track, right across the country. We buy where the evidence points, not just where we live.

Client reviews

From people who were where you are.

“Looking at an investment property is a huge financial commitment and making sure the right property ticks all of the boxes to meet our circumstances, and that the property was investment grade, was crucial. Jake Milne and the team executed this perfectly and our expectations were exceeded.”
Shane Verified purchaser
“Trusting someone to guide you into a big financial commitment is a stressful/nerve racking decision to make. Now that we have made the purchase I feel totally confident that the service provided from start to finish was exceptional.”
Craig Verified purchaser
“Big thank you to Jake for ensuring we were able to secure the right property for our SMSF at the right price point. Jake, our Buyers Agent, really hustled to secure us an off market property at a below market price.”
Rob & Christel Verified purchaser

Case study

A second property, one disciplined decision at a time.

This client came to us with one property already under their belt and a clear goal: use it as the springboard for a second, faster. That meant an aggressive growth brief rather than a defensive one, with a budget of $725,000 to $750,000.

We pressure tested the brief, then ran the numbers through our Suburb Analyzer, weighing more than 20 factors against budget and yield. Darwin came out on top for growth potential, and our client went with the growth call with eyes open about the trade-offs: cyclone exposure in the NT, which we manage by favouring modern, well-built homes.

This wasn’t a buy-anything-under-budget brief. The property had to earn its place as step one of a two-property plan: enough yield and growth to support a fast follow-up purchase, without compromising the due diligence standards we hold every property to.

Tropical suburban street in northern Australia at golden hour, modern single-storey homes among palms

Three properties, one standard

Walked away

4 Emu Court, Wulagi

Our client was ready to offer close to asking. We weren’t. The master bedroom measured 2.7m wide, narrow enough to shrink the pool of future buyers when it’s eventually time to sell. That detail doesn’t show up in a floorplan at a glance, but it decides who wants the place down the track. We recommended pulling out. Our client agreed on the spot.

Walked away

10 MacAdam Place, Gunn

A comparable home by the same builder had sold nearby a month earlier for $650k. We worked out the fair premium for this one’s condition and land size, set $710k to $725k as the ceiling, and offered $711k. It wasn’t enough; the seller had a stronger offer, and we were fine with that. Paying up for fresh paint is what owner-occupiers do, not what we do.

The one we bought

Outer Darwin, dual income

A home with a legally separate second dwelling: a main house plus a self-contained space that rents independently. That structure made the numbers work, with solid positive cash flow from settlement. It also suited how the client was buying: through an entity structure on their accountant’s advice, where the extra income stream fits cleanly.

Building inspector crouching by a garden bed, checking timber with a torch and taking notes

What due diligence turned up

The building and pest inspection wasn’t clean. We treated that as useful information rather than a reason to panic, and we got trade quotes on the bigger items before going back to the seller, so every request was backed by real numbers rather than guesswork.

  • A localised termite nest in the front garden, with some damage to timber near the house. Our position: treated and properly inspected, or a genuine concession from the seller, or no deal. No middle ground.
  • A leaking roof and a non-compliant pool gate, both squarely the seller’s responsibility on safety grounds.
  • Ageing electrical work: non-compliant safety switches (roughly $900 to $1,500 to bring up to standard) and compliant smoke alarms required before any tenant could move in.
  • A handful of minor wear-and-tear items in the bathrooms.

All up, we budgeted $10,000 to $15,000 to bring the property to the standard we expect before a tenant moves in. The termite and electrical items were addressed before we signed off. No surprises after settlement, because they were dealt with before it.

$746,000
settled, close to appraisal and inside the comparable range
$760,000
independent CoreLogic estimate, 10 weeks after purchase
+$14,000
over a stretch where the broader market was falling
Day one
cash-flow positive from settlement, thanks to the dual income

Our client walked away from two properties most buyers would have chased, bought with eyes open to real defects, and owns a result that’s paying for itself. The standard doesn’t change: back every number with real comparable sales, back every decision with real due diligence, and never let time pressure talk you into skipping either.

This case study reflects one client’s experience and decisions made at a specific point in time. It isn’t a guarantee of outcomes for any other property or client, and nothing here is financial advice. Property values referenced are appraisals and settled prices only, not indicators of future performance. Photos are illustrative, not the property purchased.

Fair questions.

Isn’t now a bad time to buy?

Prices have softened since the May tax changes and the headlines talk of collapse. Australia isn’t one market, though. It’s dozens of markets moving at different speeds, and our job is finding the areas where supply, demand and demographics still line up, then modelling them conservatively.

For a disciplined buyer, a quiet market means less competition and more room to negotiate. And if we can’t find a purchase that stacks up for you, we’ll say so.

What does the consultation cost?

Nothing. It’s free, there’s no obligation, and there’s no hard sell at the end. If we do end up working together, fees are fixed and known upfront; no percentages, and no hidden charges.

Do you take commissions from sellers or developers?

No, never. We’re paid only by our clients, which means the advice isn’t bent by whoever pays the biggest kickback. You pay us, we work for you.

Can you guarantee results?

Nobody can guarantee market movements, and you should be wary of anyone who says they can. What we offer is accountability: on investment purchases where you follow our advice, if we don’t hit our agreed targets, we pay you $5,000.

Talk it through before you decide anything.

One free call. Straight answers about your situation, and a clear next step either way.

Book a free consultation

Book your consultation

Leave your details, then pick a time.

Fill in the short form and you’ll go straight through to the calendar to choose a time that suits you. The call is free and there’s no obligation on either side.