About MOGL
Empirical, Logical; Asset Selection
A buyers' agency built on data, not hype — founded by Jake Milne, Australia's Buyers' Agent of the Year.
Your portfolio will thank you.
MOGL is a buyers’ agency that treats property like a finance game — because that’s what it is. Data picks the markets; 14+ years of on-the-ground experience vets what the data says.
And we’re honest about how it works: we miss more houses than we buy. That discipline is exactly why the ones we do buy perform.
MOGL [ˈməʊ.ɡəl]
noun; from ‘mogul’ — a person of real influence in property. We just dropped the filler.
The difference:
Where to buy
Our suburb selection method scores markets across the whole country on growth drivers, risk and rental performance. No favourites, and no postcodes we’re paid to push.
What the data misses
Every shortlisted area is vetted by people who’ve bought through multiple market cycles. The models find the signal; experience checks it. No matter where, we’re there to help.
Where we’re heading
MOGL is becoming a full property investment platform — investment calculator, education, market reporting and a vetted partner network. Buying well is step one. It’s property; but different.
Our team
Jake Milne
CEO | Buyers’ Agent
Jake started his journey into property investment with his first purchase in 2008. He quickly developed a passion for understanding property selection and in 2010, decided to change careers to become a buyers’ agent.
- In 2012, he won Australia’s “Buyers’ Agent of the Year”.
- In 2013, he was nominated for the REIV “Buyer’s Advocate of the Year.”
- In 2019 & 2020, he contributed towards winning “Buyers’ Agency of the year”
Request a Meeting
No hard sell. If we’re not the right fit, we’ll tell you — and point you to someone who is.
Bring your situation and your questions.
We’ll walk through how we select areas, what we’d do in your shoes, and exactly what it costs.
Straight answers, real numbers, conservative modelling — then you decide in your own time.
We’ve guided 500+ Australians through outperforming purchases, and happily put our track record on the table.
This isn’t financial advice — always speak to your broker and accountant about your specific situation.
Find out more!