Don’t buy the property. Buy the outcome.
We turn your income, equity and goals into a conservative, evidence-backed buying brief; one that holds up with your partner, your accountant, and a market that’s gone quiet. And if a purchase misses the targets we agree on, we pay you $5,000.
The market right now
The rules changed in May. Most buyers froze.
New tax rules for property investors arrived in May. Prices have softened since, parts of the market are correcting, and the headlines have moved on to talk of collapse. So most buyers are waiting.
Australia isn’t one property market, though. It’s dozens of markets moving at different speeds, and our job has never been betting on the national average. It’s finding the specific areas where supply, demand and demographics line up, matched to your budget and risk tolerance, then modelled conservatively.
For a disciplined buyer, a soft market is a good time to be at the table: less competition, and more room to negotiate with vendors who are ready to deal. Jake has been buying through cycles since 2008. The method doesn’t change when the mood does.
“Jake, our Buyers Agent, really hustled to secure us an off market property at a below market price.”
Track record
We publish our results. All of them.
If your advisor won’t show you their track record, that tells you everything you need to know. Here’s ours: every purchase we can currently value, on a public map.
Current values are Domain Insight estimates updated June 2026, not valuations. Jake has helped 500+ clients buy since 2010; the map tracks the purchases with a current estimate. Click any marker to see how that purchase is going, or explore the full record on the results page.
Founder
Buyers’ Agent of the Year. Key member of a two-time Agency of the Year team.
MOGL was founded by Jake Milne, Your Investment Property’s “Buyers’ Agent of the Year” (2012). Before starting his own agency in 2023, he was a key member of the six-agent team that won “Buyers’ Agency of the Year” in 2019 and 2020. Since then he’s put every purchase he can value on a public map: 266 and counting. He still buys the same disciplined way, several market cycles later.
- 2012 Buyers’ Agent of the Year, Your Investment Property
- 2019 & 2020 Key member of the team that won Buyers’ Agency of the Year
- 2026 266 client purchases published on the results map
Which one is you?
Two ways in.
Turn your equity into your next move
Most of our clients are couples in their 40s who own a home in Melbourne or Sydney and are sitting on more usable equity than they realise. We model how to recycle it into an investment you can hold comfortably, SMSF and trust purchases included, with a clear ceiling on what it costs you each week.
Learn more
Start investing without guessing
No equity yet? Plenty of our clients started in their late twenties with savings, a good income and sometimes a parent as guarantor; renting where they live, buying where the numbers work. We’ll tell you plainly whether you’re ready, and what the gap is if you’re not.
Learn moreShrewdy is now MOGL.
Same team, same data-driven buying with a bigger mission.
MOGL is a property investment buyers’ agency. We help everyday Australians buy outperforming investment properties using hard data, vetted by 14+ years of buying through real market cycles. The thing is, buying well is only step one, so we’re building MOGL into a full property investment platform: a free investment app to pressure test any deal, straight-shooting education, market news and reporting, and a vetted network of professionals we’d use ourselves. Buyers’ agency today; investment platform tomorrow.
Free info pack
See exactly how we decide.
Data science shortlists the areas and properties; people who’ve bought through multiple market cycles vet every single one. The free info pack walks through the method, the fees, and what working with us actually looks like.
Explore
Where to next?
About
Who’s behind MOGL, what we believe about property, and where the company is heading.
Meet the founder
Services
Suburb research, investment analysis and full buyers advisory. Fixed fees, known upfront.
See what it costs
Results
266 real client purchases on a live map, with how each one is tracking. Good and bad.
Explore the mapCommon questions
FAQs:
What does a Buyers Agency actually do?
A good buyers agency will get to know your current situation and wealth aspirations inside out, assess which property strategies are the most suitable for you, and buy across the whole country without bias. Part of the job is continually evaluating the investment, so you keep the right balance between maximising returns and living the lifestyle you enjoy.
We do all of that, with one difference. Our selection method is built on data science first, then vetted by 14+ years of human experience. No gut-feel guesswork, and no postcodes we’re paid to push.
Can you guarantee results?
Nobody can guarantee market movements, and you should be wary of anyone who says they can. What we offer instead is accountability: on investment purchases where you follow our advice, if we don’t hit our agreed-upon targets, we pay you $5,000. Capital city or regional town, we put our money where our mouth is.
How much money do I need?
Our approved investment properties can be priced from $300,000. Minimum requirements change with your situation and the lending environment, but at a minimum you’d want $70,000 in savings or equity and a household income of $70,000 or more.
Where do you find properties?
We use a cutting edge approach for selecting suburbs across the entire country, where it makes sense to buy.
AI, Big-data and investment algorithms have completely changed the investment landscape over the last 10 years and we use these technologies to their fullest extent when selecting areas. Each suburb or town the technology suggests is also vetted by human experience.
How long does it take to purchase?
The journey from beginning the property search to acquisition can be rapid if the right property is available.
Once you're pre-approved and we're actively searching for properties, the timeline can vary anywhere from just 2 days to up to around 3 months.
However, there’s no minimum or maximum time. The most important factor is picking the best asset available.
What are the fees to purchase an investment property with a buyer’s agent?
Fixed flat fees, known upfront. That transparency lets you plan properly: no hidden charges, no percentages quietly inflating with the purchase price.
Suburb Research Reports are $3,300 including GST, Investment Analysis is $9,900 including GST, and full Buyers Advisory is quoted per engagement.
What happened to Shrewdy?
We renamed. Shrewdy is now MOGL; same founder, same team, same service, same fees. The new name fits where we’re heading: a buyers’ agency first, with an investment calculator, education, market reporting and a vetted partner network being built around it.
Past client
Testimonials
Land appreciates. Buildings depreciate.
That one asymmetry drives most of what we buy. Book a call and we’ll show you how we put it to work in today’s market: conservative modelling, real numbers, no sales pitch.
Book a free strategy call